The art of shopping has become quite a complicated affair. It has become an art form because on one side you have the business owner who has to keep selling or he or she doesn’t make a living, and the consumers on the other side who really only want to buy what they need but are tempted on all fronts to buy more. It is more than an art form.

This is a very real battle.  Instead of going through this constant battle, I’d rather get everyday savings with Walgreens coupons.

Much research goes on behind the scenes to find the most effective way to get you to buy more than you need. Business owners want you to part with your money and they are willing to give you a so called ‘bargain’ in order to win the battle of the wills. But you must stand your ground if you are to keep that last dollar in your purse for what you really want, not what you are told you want.

Extreme Couponing is For Suckers

Extreme couponing is a good example of you having good intentions when you go shopping but only finish up with cupboards full of products you don’t really need because you were told you had a bargain. You might not realize it at the time but the current clipping frenzy is sucking you in to buy things you don’t want and the business owner’s are laughing all the way to the bank.

The whole plan behind extreme couponing is to get you into the shop so you will purchase something at full price. The business owner feels it is worth sacrificing something of smaller value to him as long as you buy something of more value while there.

For instance, they hoped you will leave the store with a new outfit that you just couldn’t resist when you initially entered the shop to get a free bottle of perfume with a coupon on a pair of $20 earrings.  Sound familiar?

This is not to imply that you can’t play them at the same game, you can beat the system if you use self discipline:

  • Make up a shopping list of what you want before you go shopping, go
    through your coupons to see which ones you can use to your advantage.
  • Check newspaper ads to see where the bargains are and off you go. It is a fact that you can save a lot of money by
    being careful how and when you cash in your clipped coupons but the secret is only using a small
    amount at a time and don’t allow yourself to be sucked in.
  • Make use of the frequent shopper program (sales emails) whenever you can as this is a way you will get told in advance of any bargains that are planned in the future.
  • When shopping always be aware of the various marketing ploys employed by the different shops and their products. When rummaging through the dump bins keep an eye out for the price, you will often find a higher priced article thrown in among the bargains.
  • Island displays are another to be wary of. The middle shelf is often where the higher priced brands are placed, very low and very high shelves usually contain the lower priced.
  • Also, items that attract the impulse buyer are usually made more prominent than others, especially around the checkout counter.

By, keeping all this in mind while you shop you could save yourself hundreds of dollars a year.

Kristy Ramirez is a frugal freelance personal finance writer for Life Insurance Finder where she helps people sort through a range of different insurance types and find the best solution to meet their needs whilst saving money.