Female entrepreneurs ROCK.  And Avon is in the business of empowering women to embrace entrepreneurship giving them the financial freedom they crave.  This is my third series with Avon and I am continually amazed at the life-changing stories shared by women who utilized the opportunity to quit their job, pay off debt and/or achieve financial freedom.   I am in the business of empowering women to find their center – financially – so I feel personally invested in this campaign.

I understand the need to create financial freedom, especially as a woman in today’s economy.  We are mothers, sisters and wives tasked with making it happen for ourselves, financially.  I founded Girls Just Wanna Have Funds over a decade ago (wow!) and today I run two businesses.  Girls Just Wanna Have Funds and a private practice.  So I understand the ups and downs of entrepreneurship and the courage it takes to step out and march to the beat of your own drum.

Are you thinking about how you’ll be able to stay at home with the new baby? Do you hate the monotony of the 9-5 rat race?  Are you yearning for control of your time and financial destiny?

AVON wants to help you do all that and more.

The “You Make It Beautiful” campaign is about supporting women in the beauty of entrepreneurship.  For AVON representatives, this is an opportunity to write their own financial ticket by building lasting relationships with customers.   For women thinking about getting on board with AVON, this is a message empowering them to find the beauty and confidence that was always there.  The make-up and products are just tools to harness the beauty that already lies within.


If you find yourself craving financial freedom, join Avon and I for our Twitter chat series starting Wednesday, November 19 from 12:30-1pm ET.  There the uber successful Jen Groover will offer tips on how to gain confidence and independence with your business along with Avon Representative Georgiana Haynes, who will be a special guest participant.

Make sure you follow @jengroover and use the hashtag #MyAvonStory to participate. The remaining Twitter chats in the series are:

  • ‘Earning an income on your own terms’ on Thursday, December 19 2014
  • ‘Creating professional fulfillment’ on Wednesday, January 21 2015

You can RSVP to each Twitter chat by emailing If you RSVP and attend the Twitter event, you’ll be entered for a chance to win an Avon product bundle.

About Jen Groover
Jen Groover is a serial entrepreneur who’s gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights. Her success began with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has evolved into an entire lifestyle brand, which can now be found at several prominent retailers. She’s also behind Leader Girlz, which teaches young girls the importance of empowerment through play, and her newest brand, Empowered by Jen Groover. Groover is also an author, speaker and media contributor. For more information about Jen, visit her website at


Avon Brand Ambassador

Disclosure: As a paid Brand Ambassador for Avon, I will be discussing many aspects of Avon’s brand; from the entrepreneurial side, to career, to beauty tips, Avon staples, and more in a series of posts. The opinions in these articles are mine and are not indicative of the brand.


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