Label Whores: Wealthy Consumers Don’t Lust After Logos on Luxury Goods
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If you’re lusting after the Louis Vuitton Graffiti collection, perk up!
The guys and gals over at the Journal of Marketing conducted a study where they surveyed malls in California and came up with the following:
“A significant segment of the population does not want to be branded, preferring to be understated… and is willing to pay [...]



